Look closely at the picture of the man here.  What do you know about him?  He looks tanned, fit, and handsome.  He's blind...that much you learn from the blurb on the cover.  What's he like in bed?  Is he a wild man, or does he let the woman take the lead, so he knows how to please her by doing things her way?  The cover is what many women use to choose which books they want to read.  But why do women read romance novels?  What do they get from them?  And should men feel threatened that their wives/girlfriends voraciously devour stories about other men?  Should they be jealous?